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JRL Engineering
Offices in: Liberty, MO & Altanta, GA

JRL Engineering


Build a Better Job Description

An effective job description helps build your company identity. It describes your organization while attracting the most outstanding people. Take the time to develop a description that encompasses the qualities of a good advertisement. Think of the job as your product and the readers your potential customers. The goal is to attract interest, communicate quickly and clearly the essential (appealing and relevant) points, and to provide a clear method of responding. Job advertisement language should be clear, well layed out, and should present a professional image. Job description and the recruitment processes should follow the classical AIDA selling format: Attention, Interest, Desire, Action. This means that good job advertisements must first attract attention (from appropriate job-seekers); attract relevant interest (by establishing relevance in the minds of the ideal candidates); create desire (to pursue what looks like a great opportunity), and finally provide a clear instruction for the next action or response. 

Your job advertisement should demonstrate what makes your organization unique. •   It’s the people and corporate culture that will attract like-minded individuals to join and remain committed to your organization.   Job ads can provide an opportunity to clearly communicate your company direction and they tell the potential employee where he or she fits inside of the big picture.  Make sure you gather input about the scope and appeal of the position taking care not to oversell the role.   Make certain that the technical aspects of the job description are correct and effectively communicated to potential employees.  Get input from the current or previous person in the job and from the positionís manager if possible.

Job ads without appropriate content will fail to attract job applicants of quality.  The job description needs to communicate clearly and concisely what responsibilities and tasks the job entails and to indicate, as well, the key qualifications of the job – the basic requirements (specific credentials or skills) – and, if possible, the attributes that underlie superior performance. Following is a quick look at the categories that make up a well-written job description: